Share Possibilities – College Scholarships for Hispanic Students

The Coca-Cola Company and the Hispanic Scholarship Fund (HSF) are coming together with key retailers to announce the launch of SHARE POSSIBILITIES. This annual Hispanic Heritage Month scholarship program will award $200,000 in scholarships to help close the college attainment gap among Latino students.

“This program allows us to bring the community together and share moments of happiness with families across the country,” said Lauventria Robinson, VP of Multicultural Marketing, Coca-Cola North America Group. 

With a long-standing relationship of more than 30 years, The Coca-Cola Company’s Share Possibilities program is designed to further support HSF in its goal of providing scholarships to our country’s best and brightest Latino students and supporting them on their path to obtaining a college degree.

“With 69% of Latino high school graduates now going directly to college, it is more important than ever for HSF to provide scholarship support to students and information about college and financial aid to parents,” said Fidel A. Vargas, President and CEO of HSF. 


The Share Possibilities program grants a total of $200,000 in college scholarships for Hispanic students. Nationally, the grand prize winner will receive $20,000; four students will be awarded $10,000 and sixteen will receive $2,500. The remaining $100,000 will be awarded by the company’s retail partners, within their respective communities, across the nation.

Participating retailers include:

  • Atlanta Retailers Association (ARA)
  • Family Dollar
  • Giant Landover in Baltimore & Washington D.C.
  • Greater Houston Retailers Association (GHRA)
  • Meijer, Inc. in Chicago, Illinois
  • La Michoacana Meat Markets in Texas
  • Stop & Shop New England
  • Stop & Shop New York Metro

To learn more about the program, people can visit participating retailers in their area or go to and Another way to follow the conversation is on Twitter and Facebook using the hashtag #CokeforEducation.