This post is to provide more information for the 2016 SXSW Panel Picker Submission: Multicultural Blogger and Content Creator Meetup. It will be edited and updated as the Panel Picker process progresses.
UPDATE:
It’s time to VOTE!
Voting counts for 30% of the Panel Picker Process. If you think my idea of hosting a Multicultural Blogger and Content Creator Meet-up at SXSW 2016 is a great idea (whether you are 100% sure that you can attend or not), please visit http://panelpicker.sxsw.com/vote/57177 to cast your vote. It’s super simple to sign up for a SXSW.com account and then, just click the thumbs up on my page to vote. Any comments about why you would want to attend or why you think it’s a good idea will help tremendously, as well.
Posted 7/26/2015
The Panel Picker Submission
Multicultural bloggers and content creators connect with specific audiences and potential sponsors and advertisers want to reach those audiences. For example, Hispanic women audiences are in the driver seat when it comes to the $1.2 trillion Latino purchasing power. Guess who’s influencing them?
However, these multicultural bloggers and content creators are challenged with the ever-changing social media platforms, moving quickly from written content to visual content to live content. We can only reach our audience where they are reading or watching.
Let’s not get left behind when it comes to adaptation. Come to meet and discuss how to grow, integrate and harness your own audiences.
I hope to address at least the following questions:
How do multicultural content creators harness the power of their own influence in the world of technology brands?
If video and livestream killed the blog, what are bloggers to do now? If not, how do bloggers integrate these two for branding?
Mentorship. Is there room for collaboration and/or mentorship in the world of digital influencers?
