A Commitment to Family-Owned Businesses – Red Wing Shoes

Disclaimer: This is a sponsored post in collaboration with Red Wing Shoes. 

Red Wing Shoes has released a new film as part of their Work is Our Work Film Series – Sustaining a Family Business. It's a touching story about a family-owned business in the northern woods of Minnesota – Lovdahl & Sons Logging who have made a living for three generations. Throughout my own career I have witnessed first-hand how special it is to run family-owned businesses where success is always bigger than the bottom line. Red Wing Shoes allows us to see how this family-owned and operated business is more than just a day job. It's a tradition. It's a legacy passed from father to son. It's a lesson about preservation for the next generation. I wonder: When the first Lovdahl began, did he realize this business would go on for generations?

"The final test of greatness in a CEO is how well he chooses a successor and whether he can step aside and let his successor run the company. ~Peter Drucker"

Understanding importance of creating a product that is an intregal part of such an intricate business like Lovdahl & Sons Logging, Red Wing Shoes ensures their product is made by people who take great pride in their creations. The second film – The Leather Will Teach You – is about the necessity of the human touch and a discerning eye in the leather cutting process for Red Wing Shoes. The leather cutter must first look to inspect the hide with their eyes and the second inspection is by touch. "A machine just can't do that," Rober Cody, 36-year leather cutter veteran. 

Red Wing Shoes not only celebrates today's family-owned businesses in the film Sustaining a Family Business but also reveals their commitment to a quality product for these businesses in the film The Leather Will Teach You.

Click the video to play and then refresh the page to see the second video. 


Do you own a family business or would you want to start one?