Domestic Violence Awareness Month ~ The Allstate Foundation’s Purple Purse

This post is a part of a compensated campaign in collaboration with Latina Bloggers Connect and The Allstate Foundation.

As part of Domestic Violence Awareness Month in October, Purple Purse, The Allstate Foundation’s symbol for domestic violence, proudly represents a woman’s way to escape the cycle of abuse by gaining financial independence. Now in its third year, The Allstate Foundation’s Purple Purse campaign has pledged to donate up to $350,000 to the YWCA for programs designed at assisting survivors of domestic violence and other women in need.


Domestic Violence Awareness Month

Domestic violence is an issue that impacts millions, but few talk about it. Purple Purse helps people carry on conversations and pass information about domestic violence and financial abuse. It places the power directly into people’s hands with a purple purse.

DYK? Domestic violence affects one in four women in their lifetime – that’s more women than breast cancer, ovarian cancer and lung cancer combined.


A majority of Americans agree that domestic violence is tough to talk about. More than one-third of Americans have never discussed the issue with family or friends. Purple Purse provides a conversation starter. It was created because a purse represents the center of a woman’s financial domain and purple is the national color of domestic violence awareness.

Lacking financial knowledge and resources is the number one indicator of whether a domestic violence victim will stay, leave or return to an abusive relationship.

For every purple purse passed through the end of October, The Allstate Foundation will donate $5 to YWCA. They’ll give up to $350,000 for programs aimed to help domestic violence survivors and stop the cycle of abuse. The Allstate Foundation is sending more than 1,000 purses carrying domestic violence information throughout the country. The purses will be passed between co-workers, friends, and family, sparking important conversations along the way.

Taking action against domestic violence is simple – Purple Purse: Pass It On.

Virtual Purse Code - English

You can help! Use this Virtual Pass Quote Card and enter the code above to pass this purse!

Visit Facebook for more information. Visit to follow the purple purses on their journey around the country, track the YWCA’s progress toward their goal; and get tips to help you start talking about domestic violence.

Want to join in the conversation on Twitter? Latina Bloggers Connect will be hosting a Bilingual Twitter Party on October 9, 2013 at 8pm CST/9pm EST. #purplepurse