NEW YORK – (April 17, 2013) – Chicana artist and San Antonio resident, Adriana Garcia, today was named the winner of the Jose CuervoTradicional Mural Project and its $15,000 grant. Jose Cuervo Tradicional – Mexico’s No. 1 super-premium tequila with the same recipe used in Cuervo’s original tequila in 1795 – will also award $15,000 to Centro Cultural Aztlan, a local non-profit organization that promotes the arts and culture in San Antonio, Texas.
“The Jose Cuervo Tradicional Mural Project uncovered some of the most talented Latino artists across the country,” said Ami-Lynn Bakshi, Vice President Marketing, Jose Cuervo. “Adriana’s mural beautifully portrayed the importance of Latino culture and heritage, and how it influences the face of the new America, which was one of our main goals for the Jose Cuervo Tradicional Mural Project.”
Garcia’s original acrylic-paint-on-canvas mural, titled “Todo Tiene Su Efecto”, “Everything has an Effect,” used images of women to portray the Latino heritage. Each image reflects the important role that ancestry has as a foundation of traditions and how it contributes to contemporary culture. One of the underlying structures of the piece is a tree that symbolizes the history of human evolution and life’s interconnectivity. To Garcia, individuals become closer to their ancestors by passing on their ancestral culture to build the next generation.
“My main goal, as I created my mural, was to celebrate the importance and influence of our heritage,” said Garcia. “More than a competition, the Jose Cuervo Tradicional Mural Project gave me the opportunity to express and celebrate my Latino culture and use my mural to benefit my community.”
In addition to the $15,000 grant to Garcia, the Jose Cuervo Tradicional Mural Project will also make a $15,000 donation to Centro Cultural Aztlan. Founded in 1977, Centro Cultural Aztlan serves the local community of San Antonio with multiple cultural programs that range from the visual and literary arts to music and dance. The culturally focused non-profit organization caters to its community with the ultimate goal of promoting and celebrating Latino arts and culture.
“Centro Cultural Aztlan aligns with the vision of the Jose Cuervo Tradicional Mural Project and also celebrates the rich and diverse Latino culture we bring to our community,” said Malena Gonzalez-Cid, Executive Director of Centro Cultural Aztlan. “We are grateful for the donationJose Cuervo Tradicional has made to our organization.”
Launched in August 2012, the Jose Cuervo Tradicional Mural Project invited artists from coast to coast to paint an original mural inspired by their Latino heritage. Representing New York, Southern and Northern California, Florida, Illinois, Nevada, Washington, Georgia, Arizona, and Texas, the 10 murals were showcased on Jose Cuervo’s Facebook page from January 15 through February 28, 2013 where consumers 21 years of age and older voted for the mural that best portrayed their Latino heritage.
The Jose Cuervo Tradicional Mural Project also worked with the National Association of Latino Arts and Cultures (NALAC) to serve as a consultant for the Jose Cuervo Tradicional Mural Project across each phase of the program to engage artists, Latino communities and nonprofit organizations.
Jose Cuervo Tradicional reminds you to enjoy responsibly by drinking in moderation and designating a driver or taking public transportation.