PRODU FastFWD: Metrics, key to measure effectiveness

MIAMI, FL — November 24, 2021 — (LATINX NEWSWIRE) — Metrics have evolved as consumers have become more demanding. Faced with this transformation, specialists agree that more and more brands are willing to invest in granular metrics in order to verify strategies and optimize results. This new edition of the PRODU FastFWD monthly report, "Metrics, …

MIAMI, FL — November 24, 2021 — (LATINX NEWSWIRE) — Metrics have evolved as consumers have become more demanding. Faced with this transformation, specialists agree that more and more brands are willing to invest in granular metrics in order to verify strategies and optimize results.

This new edition of the PRODU FastFWD monthly report, "Metrics, key to measuring effectiveness", corresponding to November 2021, gathers the experienced opinion of specialists and leaders of companies dedicated to data collection and measurements related to the region such as Retargetly, TEADS, Admetrics, and Entravision.

This group that makes up the compendium of this report includes María Paula Pasquier, Country Revenue Manager Colombia & Centroamérica Retargetly, Eric Tourtel, CEO Latin American TEADS, Mariana Botero, SVP of Growth LatAm Entravision and Felipe del Sol, CEO Admetricks.

See the full report here

About PRODU

For 31 years, PRODU has been the leading provider of content for television, advertising, and technology professionals in Latin America, Spain, and the US Hispanic market. Rapid and constant changes in the media-consuming world have made PRODU flexible and adapt to this specialized content; providing segmented everyday solutions for your demanding readers on each platform. PRODU generates periodical trade publications (printed) and an online directory: Who’s Who Online and the most prestigious and consulted website and newsletter for the television, advertising, and technology industries (online). Additionally, PRODU offers three free newsletters that reach more than 30,000 decision-makers and executive professionals every day.


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